Friday, October 03, 2008

Inventing an Industry

Henry Ford basically invented an industry out of nowhere. Before Ford, the auto industry didn't exist.

Now consider this: If you were going to buy a car, and you had the choice of two models, identical in every facet (style, shape, color, features, AWD, brakes, warranty, price, range etc etc) save the motor, which would you choose? The electric, or the gasoline-powered internal combustion engine?

Two Corvettes, one gas, one electric. Same torque, acceleration, top speed, etc etc.

Two H2's, one gas, one electric.

Two Civics, one gas, one electric.

All other things being equal, wouldn't you choose the electric car? Cheaper to charge a battery than fill a gas tank, right? Who wouldn't pick the electric car? Purely an economic decision, and as a bonus, reduces carbon emissions.

If one, just one, auto company had started researching electric power twenty years ago, and today released a full line of totally electric cars, wouldn't they wipe out the competition?

If Chevy unveiled an electric SUV, sports car, sedan, coupe, economy, mid-size, full-size truck, van, minivan, and motorcycle wouldn't they clean up? They would have a virtual monopoly on the electric powered world. Name brand charge stations would pop up all over the place to replace gas stations.

Instead, the car companies have focussed on bringing us bigger, faster, louder, more expensive versions of their gas-powered engines.

It's a missed opportunity to make mountains of money, and it still baffles me. Why didn't they do it?

Seriously, I'm asking. Is there a good explanation?

-t

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